Start Every Digital Marketing Strategy with a Complete Digital Scan: Website Audit, Performance & UX to Boost Results

At D-Asset, Every Mission Starts Before the First Recommendation.
Before offering advice, building a roadmap or launching a campaign, we take the time to observe, understand, and analyze. That’s why every collaboration begins with a structured digital scan — the essential foundation for any relevant and sustainable digital marketing strategy.

Far from a superficial overview, this initial scan is a comprehensive audit of your digital ecosystem: website, social media presence, technical infrastructure, and tracking setup. This crucial step allows us to assess your company’s digital maturity and ground our support in real insights.

1. Complete Diagnostic to Activate a High-Performance Digital Marketing Strategy

Our digital scan is structured around several key audit pillars, allowing us to build a reliable and actionable assessment from the very first discussions.

a. Website & Social Media Audit: Visibility, Consistency, Perception

We begin with an in-depth analysis of your digital presence:

• Does your website clearly reflect your brand positioning?

• Is the user journey smooth and intuitive? (→ UX / UI / user flow)

• Is your visual identity consistent across all channels?

• Are your social media channels active and relevant?

• What’s the actual level of engagement? Who’s interacting? What does the end user perceive?

This website and social media audit helps us identify potential gaps between the image you project and the actual user experience — offering valuable insights to adjust your overall digital strategy.

b. Technical Infrastructure & Web Performance Assessment

The second part of the scan focuses on the strength and performance of your digital foundation:

• Is your site fast, responsive, and well-structured?

• Is the mobile experience optimized?

• Are there technical friction points affecting conversions?

• Are marketing tracking tools (Meta Pixel, Google Tag Manager, GA4, TikTok, etc.) correctly installed and configured?

• Is GDPR consent properly managed via a CMP?

• Is your data collection setup reliable and actionable?

We use tools like Lighthouse, PageSpeed Insights, and Tag Assistant to support our findings and detect invisible performance issues.

c. Analytical Maturity: A Foundation for Data-Driven Strategy

Finally, we assess your company’s ability to measure, understand, and leverage its data:

• Are dashboards in place? Are key KPIs monitored regularly?

• Is your conversion funnel clearly mapped out?

• Can you distinguish between acquisition channels by performance?

• Is there a clear tagging plan? Consistent UTM naming conventions?

• How is collected data being activated (segmentation, remarketing, automation, etc.)?

This final diagnostic phase is essential to transform raw data into smart, strategic marketing decisions.

2. How the Digital Scan Transforms Our Client Support

This pre-audit immediately structures the way we work together:

• It gives us a clear view of your current digital maturity

• It prevents guesswork and avoids proposing disconnected solutions

• It allows us to prioritize quick wins while framing long-term goals

• It creates a shared language between marketing, tech, and data teams

In short, it ensures that the digital marketing strategy we build together is realistic, measurable, and actionable.

3. A Rigorous, Documented, and Adaptable Method

This diagnostic is conducted using a proprietary checklist developed by our team, organized into five core areas:

• Website & UX / UI Audit

• Social Media Audit

• Conversion Tracking

• Web Performance

• Analytics & Data Maturity

At the end of this analysis, we deliver a clear, objective, and actionable report that becomes the foundation for the upcoming action plan. This structured approach ensures our recommendations are grounded and effective.

4. Understanding Before Acting: A Core Principle

At D-Asset, we’ve made a clear methodological choice: no digital marketing strategy should be defined without a prior assessment.

The digital scan isn’t optional — it’s the essential prerequisite to:

• Act with accuracy

• Avoid blind spots

• Measure the real impact of your marketing levers

Starting a New Digital Marketing Project or Looking to Restructure Your Digital Strategy?

We integrate this digital scan into the onboarding phase to ensure every future action is rooted in a clear understanding of your digital ecosystem.