The Challenge: Enhancing Field Expertise with Digital Mastery
Gauthier and France are seasoned professionals in the world of offline communication. Their daily routine revolves around managing projects, human interactions, and on-the-ground strategy. But in a landscape where digital levers are now essential, they felt the need to expand their skill set. Their goal was clear: gain a strong understanding of digital marketing—particularly online advertising and performance measurement—to become more autonomous and efficient in their future roles.
Our Solution: A Tailored Training Program as a Gateway to Digital
At D-Asset, we believe that an effective training program must be tailored to the real-world needs of each professional. After several in-depth discussions to understand their expectations and initial skill level, we co-designed a fully customized training plan with a logical progression and regular check-ins to reinforce key learnings.
We created a 36-hour in-person training program, structured as a true immersion into the digital world, divided into targeted modules:
- 13 hours of Social Media Advertising to master the mechanics of paid campaigns on social platforms.
- 10 hours of SEA (Search Engine Advertising) to understand the fundamentals of paid search, particularly via Google Ads.
- 10 hours of Programmatic Advertising, a highly effective tool for broader media buying strategies.
- 3 hours of Google Analytics to learn how to read and interpret performance data.
The sessions were spread over several weeks, with 3-hour modules every Friday, allowing for a structured and progressive learning journey that respected their professional schedules.
The Results: Tangible Upskilling and Fresh Strategic Insights
By the end of the program, Gauthier and France had developed a strong grasp of key pillars in digital marketing. They now know how to manage social media campaigns, analyze web performance, and communicate effectively with digital service providers. More importantly, they’ve gained an integrated vision of digital expertise that enhances their strategic thinking.
This is the strength of our approach: transforming upskilling into a true performance accelerator.
Are you a freelancer or manager looking to strengthen your digital skills?
Whether you’re an expert in your field or undergoing a career change, we offer tailored digital training programs designed to match your real-world challenges and current level.
👉 Contact us to build a custom training journey that fits your needs.
