The Challenge: Preparing Students to Enter the Digital Market with Confidence
In a fast-moving sector like digital marketing, recruiters are seeking candidates who can be operational from day one. This is the exact need that the Institut des Hautes Études des Communications Sociales (IHECS) identified when they reached out to us. In 2023, we were invited to lead sessions for Master’s students as part of the core curriculum, with a clear mission: bridge the gap between academic knowledge and hands-on expertise in Social Media Marketing.
Our Solution: A Practical and Immersive Learning Journey
Over 20 hours of training, we guide students through a comprehensive and progressive program focused on Social Media Paid. Designed as a real-world immersion, each session blends theoretical insights with hands-on group work. This approach allows students to build and refine their projects step-by-step in a way that mirrors real professional processes.
The educational experience is rooted in interactivity, curiosity, and in-depth understanding of social media marketing tools. Working in small groups without the pressure of a large audience, students are encouraged to ask questions, test ideas, and exchange perspectives — creating a true learning lab environment.
The Results: Certifications, Strategic Readiness, and Professional Confidence
By the end of the course, students earn professional certifications on key platforms like Pinterest, TikTok, LinkedIn, and Snapchat. But beyond these technical achievements, it’s the evolution of their own Social Media strategies — often developed in alignment with their final academic projects — that stands out.
Initial drafts, sometimes lacking direction, evolve into structured, relevant, and business-ready strategies. This transformation highlights both their growing expertise and their ability to contribute meaningfully to a digital marketing team from the moment they graduate.
A Shared Success: Empowering the Next Generation of Digital Experts
At D-Asset, we believe training is a powerful driver of professional integration. Teaching, mentoring, challenging — it’s what we do with passion. And it’s incredibly rewarding to cross paths with these students again… this time as colleagues working for our clients.
Want to learn more?
Contact us today to co-create a custom training or support program tailored to your needs.
