Training & Coaching
Digital training courses
Our most requested
digital training courses
Advertising on Social Media (Social Media Ads)
Mastering advertising on Facebook, Instagram, LinkedIn, or TikTok allows you to precisely target your audiences and optimize your return on investment on social platforms.
GOALS
Learn how to create effective advertising campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Google Ads (SEA – Search Engine Advertising)
SEA allows you to generate traffic immediately through paid campaigns on Google. It’s the ideal tool for capturing an audience ready to buy, provided you master campaign structure and targeting best practices.
GOALS
Optimize paid campaigns on Google to improve visibility and conversions.
Introduction au Marketing Digital
This training is a gateway to understanding the digital ecosystem: acquisition channels, tools, key concepts… Perfect for beginners or business leaders looking to structure their online presence.
GOALS
Understand the fundamentals of digital marketing, including key channels and essential tools.
Our training topics
Search Engine Marketing
Search Engine Marketing (SEM) includes all techniques aimed at gaining visibility on search engines, whether through organic search (SEO) or paid search (SEA). In a world where Google is often the first gateway, understanding and mastering these levers is essential to attract qualified traffic and increase conversions.
Search Engine Marketing (SEM) includes all techniques aimed at gaining visibility on search engines, whether through organic search (SEO) or paid search (SEA). In a world where Google is often the first gateway, understanding and mastering these levers is essential to attract qualified traffic and increase conversions.
SEO (Search Engine Optimization)
SEO makes it possible to rank a site sustainably on Google without paying for ads. It relies on technical, editorial, and authority optimizations. A key skill for any long-term digital strategy.
GOALS
Master the techniques to optimize a website for search engines.
Google Ads (SEA – Search Engine Advertising)
SEA allows you to generate traffic immediately through paid campaigns on Google. It’s the ideal tool for capturing an audience ready to buy, provided you master campaign structure and targeting best practices.
GOALS
Optimize paid campaigns on Google to improve visibility and conversions.
Google Business Profile
Managing your Google Business Profile has become essential to appear in local search results. An optimized presence boosts visibility, reputation, and traffic—both in-store and online.
GOALS
Create your business profile on Google to improve your company’s reputation and SEO.
Social media
Social media has become an essential channel for visibility, engagement, and customer acquisition. Whether through advertising campaigns or organic account management, knowing how to manage your social presence has become strategic.
Social media has become an essential channel for visibility, engagement, and customer acquisition. Whether through advertising campaigns or organic account management, knowing how to manage your social presence has become strategic.
Advertising on Social Media (Social Media Ads)
Mastering advertising on Facebook, Instagram, LinkedIn, or TikTok allows you to precisely target your audiences and optimize your return on investment on social platforms.
GOALS
Learn how to create effective advertising campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Social Media Management & Community Management
Managing social media goes beyond posting: it’s about engaging a community, responding, planning, and analyzing performance. It’s a full-fledged role, often key to customer relationships.
GOALS
Understand social media management, planning, and online community management.
Viral Video Strategies for Social Media
Video is now the most engaging format on the web. Learning how to create viral videos allows you to reach a wide audience with strong emotional impact.
GOALS
Use video as a powerful tool to promote products/services online.
digital strategy/planning
A solid digital strategy makes it possible to activate the right levers at the right time, in a coherent and measurable way. It is the backbone of effective marketing.
A solid digital strategy makes it possible to activate the right levers at the right time, in a coherent and measurable way. It is the backbone of effective marketing.
360° Digital Strategy
A complete overview of all digital levers to design a coherent, business-oriented strategy. We cover customer journey, budgeting, tools, and cross-channel synergies.
GOALS
Learn how to build a comprehensive digital marketing strategy by integrating all available channels and tools.
Introduction au Marketing Digital
This training is a gateway to understanding the digital ecosystem: acquisition channels, tools, key concepts… Perfect for beginners or business leaders looking to structure their online presence.
GOALS
Understand the fundamentals of digital marketing, including key channels and essential tools.
Media Planning Digital
Learning to become a Digital Planner means knowing how to allocate budgets effectively, orchestrate channels, and analyze performance with precision. A central role in major campaigns.
GOALS
Learn the role of a Digital Planner and how to manage digital campaigns.
Site Centric
The website remains the core of the digital strategy. It must be optimized, managed, and designed with the user in mind.
The website remains the core of the digital strategy. It must be optimized, managed, and designed with the user in mind.
E-commerce & Online Sales Strategies
A high-performing e-commerce site relies on a well-tuned commercial, logistics, UX, and marketing strategy. This training provides the keys to scaling up.
GOALS
Optimizing an e-commerce site to maximize sales and manage the various logistical and marketing aspects.
Web Analytics, Data-Driven Marketing & CRO
Data is the key to smart marketing. This training teaches you how to measure, analyze, and optimize performance to boost results.
GOALS
Use Web Analytics and other tools to analyze and draw insights from marketing data, and optimize your conversions.
WordPress Site Management & UX
Managing your site independently and knowing how to optimize it for SEO and user experience means regaining control of your main conversion tool.
GOALS
Autonomy in managing and optimizing your site.
Other training courses
Branding and Online Reputation Management
Building a strong brand image and managing your online reputation are crucial challenges in a hyper-connected world. This training combines strategy, storytelling, and monitoring.
GOALS
Strategies for creating and managing a brand online.
Mobile Marketing
Mobile has become the primary screen. You need to adapt your marketing to mobile usage: responsiveness, speed, push notifications, mobile UX… specific levers to master.
GOALS
Apprendre les stratégies adaptées au marketing mobile et à l’optimisation des sites pour les appareils mobiles.
Programmatic Advertising
Programmatic advertising automates digital media buying. This module immerses you in the world of DSPs, SSPs, and real-time optimization.
GOALS
Programmatic ecosystem management (DSP, SSP) – setup and campaign optimization.
Why trust D-ASSET?
At D-ASSET, we don’t do theoretical consulting. We’ve had our hands in digital for over 15 years—close to the field, the teams, and the results.
Our strength: a unique expertise in digital structuring, able to turn your internal ambitions into concrete and effective solutions.
A human and educational approach: we adapt to your reality, your pace, and your teams.
Tailor-made solutions, never copy-pasted.
Concrete, transparent support, with no jargon or bullshit.
With us, you know where you’re going, how, with whom, and why. Simple, clear, effective.
