Take control of your search engine campaigns
Program summary:
Spread over four half-days, the Digicamp search engine advertising training will allow you to acquire a global expertise: strategic approach, campaign implementation, reporting.
The program is designed to maximize interaction between participants and trainer, practice and discovery of the main search engine platforms used in Belgium: Google & Bing.
Main Objectives:
- Develop an effective Search Engine Advertising strategy adapted to your objectives (visibility, engagement, conversions, sales, prospecting)
- Configure your campaigns according to best practices
- Monitor their performance and apply optimization
- Present the results and draw conclusions
=> Download our DigiCamp Search Engine presentation
7 reasons to take our training
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Understand the mechanism of search engine advertising with practical exercises.
- Familiarize yourself with the Google Ads and Bing Ads platforms.
- Develop the right reflexes and know the good practices of SEA
- Create and set up your SEA account
- Optimize your campaigns & your return on investment
- Analyze the performance of your campaigns and reach your goals
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Get your Search Engine Advertising certification at the end of the DigiCamp!
Who is this program for?
Digicamp’s Search Engine Advertising training is designed for professionals who wish to enrich their practical knowledge in this field, including
- Marketing or communication manager of a small or large company, e-commerce site,…
- Digital marketing strategist who needs to deepen his knowledge in SEA.
- Junior/Medior SEA expert who needs to develop his technical & strategic skills.
Whatever your level & your need to improve your skills, we encourage the exchange of experience between participants and interactions with the trainer.
- 14+ years of experience in search engine advertising
- Ex-Head of SEA & SEO
- Experience in agencies & international groups (Universem, OMD, Proximedia,…)
- Team supervision, coaching and training in SEA & SEO
- Management of SEA campaigns, of all types of budgets, in a wide range of industries
