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Develop your Search Engine Advertising skills with DIGICAMP!
Practical training in search engine advertising in 4 half days to take control of your campaigns. Master the main platforms with DigiCamp SEA!

Take control of your search engine campaigns

Program summary:

Spread over four half-days, the Digicamp search engine advertising training will allow you to acquire a global expertise: strategic approach, campaign implementation, reporting.

The program is designed to maximize interaction between participants and trainer, practice and discovery of the main search engine platforms used in Belgium: Google & Bing.

Main Objectives:

  • Develop an effective Search Engine Advertising strategy adapted to your objectives (visibility, engagement, conversions, sales, prospecting)
  • Configure your campaigns according to best practices
  • Monitor their performance and apply optimization
  • Present the results and draw conclusions

=> Download our DigiCamp Search Engine presentation 

Educational program - Digicamp Search Engine Advertising

You will learn to implement an effective approach & to strategically interpret the results obtained.

Unit 1
SEA fundamentals & principles
  • The SEM market in Belgium
  • The different search engines
  • How a search engine works
  • SEO & SEA: synergies, differences, limits
  • The advertising programs
Unit 2
Campaign configuration
  • Networks, Locations, Formats
  • Account structure
  • Google Ads/ Bing Ads interface
  • Targeting, keyword strategy, audiences & smart bids
  • Conversion tracking
Unit 3
Current optimization
  • SEA best practices
  • Analysis of your KPIS
  • Troubleshooting
  • Types of Scripts
  • Alerts configuration
Unit 4
SEA Reporting
  • Standard VS custom reports
  • Present your recommendations
  • Analyze campaign results
  • Make recommendations
  • Presenting reports
  • Create dashboardings
Our Next DigiCamps in Search Engine Advertising
September 2022
  • Format : 4 sessions X 3 hours
  • Location :Brussels / online
  • Language : FR or EN 
November-December 2022
  • Format : 4 sessions X 3 hours
  • Location :Brussels / online
  • Language : FR or EN 
February 2023
  • Format : 4 sessions X 3 hours
  • Location :Brussels / online
  • Language : FR or EN 

7 reasons to take our training

  • Understand the mechanism of search engine advertising with practical exercises.

  • Familiarize yourself with the Google Ads and Bing Ads platforms.
  • Develop the right reflexes and know the good practices of SEA
  • Create and set up your SEA account
  • Optimize your campaigns & your return on investment
  • Analyze the performance of your campaigns and reach your goals
  • Get your Search Engine Advertising certification at the end of the DigiCamp!

Who is this program for?

Digicamp’s Search Engine Advertising training is designed for professionals who wish to enrich their practical knowledge in this field, including

  • Marketing or communication manager of a small or large company, e-commerce site,…
  • Digital marketing strategist who needs to deepen his knowledge in SEA.
  • Junior/Medior SEA expert who needs to develop his technical & strategic skills.

Whatever your level & your need to improve your skills, we encourage the exchange of experience between participants and interactions with the trainer.

Your SEA trainer: Jean-Francis GOTHUEY
  • 14+ years of experience in search engine advertising
  • Ex-Head of SEA & SEO
  • Experience in agencies & international groups (Universem, OMD, Proximedia,…)
  • Team supervision, coaching and training in SEA & SEO
  • Management of SEA campaigns, of all types of budgets, in a wide range of industries
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